Thanks to a 100% controlled ROI, affiliate marketing is particularly appreciated by advertisers. If you are an agency or an independent digital marketing consultant, offering this service to your customers can allow you to help them develop their ROI. If you, yourself, are looking for new opportunities to develop your business, affiliation can be a great solution. With the commission hero review you can find the best bets now.
Reminder: Definition of Affiliate Marketing
Affiliate marketing, or performance marketing, consists of a system of exchange between advertisers who wish to promote their offers and affiliates with an audience (website, emailing database, social networks, etc.) and highlighting advertisers in exchange for compensation for the leads provided.
Equip Yourself with a Good Affiliation Platform
In order to manage campaigns perfectly, it is essential to choose the right affiliate platform. It is the tool that will serve you to create your campaigns or those of your customers, manage affiliates (selection, remuneration, etc.), make available to the promotional items (banner, mailing kit, etc.), and of course, track all transformations in order to remunerate affiliates accordingly.
Later in the article, you will find an overview of Advice, a Seas affiliate platform, but before making your choice, make sure that these features are offered by the platform you are going to select:
- A dashboard and reports to effectively monitor campaign performance.
- A clear interface for affiliates to easily find line items and track their results.
In order to satisfy as many affiliates as possible, the platform must offer several remuneration systems (lead, of course, but also CPM or CPC).
Similarly, it must integrate a billing system in order to easily remunerate the various affiliates.
And if you are an agency, important, check the number of programs you can create. Some platforms may seem advantageous from a pricing point of view for a program but much less when managing several.
Choose an Attractive Remuneration for Both Parties
One of the key elements for a successful campaign is the affiliate compensation strategy. If the remuneration is too low, you will not be able to seduce the affiliates. Conversely, if it is too high, the ROI will not be there.
Before proposing a remuneration grid, carry out a benchmark of the affiliate programs in your thematic in order to see what the competition offers. The objective for a new entrant is to offer better in order to attract affiliates.
Also, think about compensation in stages. With this system, you will be able to seduce the biggest affiliates by offering a remuneration increasing according to the volume brought.
Establish Lead Quality Verification Processes
Another important point: check the quality of the leads provided. Have a strict follow-up, it will allow you to filter non-qualitative leads so as not to remunerate them and to identify the affiliates bringing the most qualitative leads in order to offer them a compensation bonus system and motivate them to provide you with more visibility and volume.
Promote the Program to Recruit Affiliates
Even after the launch phase of the program, do not rest on your laurels, continue to promote the program continuously. Regularly approach new affiliates to offer them your program or those of your customers if you are an agency.